How to Do Effective Email Designs
The email marketing isn’t dead. Practices to follow for better email design are growing rapidly. What actually designers do before they start their own email design? Of course, they search for the inspirational samples that may bring many fresh ideas about how to make the design in the best way. That’s why it’s crucial to find email template designs and be sure that you have chosen the right direction and write the best content for the audience.
When you create an email marketing campaign, one of the most important components is the call to action or CTA. A call to action grabs a subscriber’s attention and encourages him or her to act.
Below is the list of the best email design strategies by category, and the elaboration of what kind of email marketing campaigns match them, and also which CTA buttons can be used in.
Let's kick it off.
#1 Best Email Designs: Use Colors to Grab Attention
The color blocking and strong saturated color in this example from Reebok are striking and very effective; the muted blue palette paired with the green-yellowish color block create a young and lively feel. The layout is appealing and unique, like an email advertisement and fashion magazine all in one.
Email Design for Booking, Subscribe, Purchase, Campaign, Sale, etc.
Recommended CTA: Shop now, Shop our fall collection, Shop now, Get 50% off, Shop our best sellers, Find holiday gifts, Order now. Get it before Christmas, etc.
#2 Best Email Designs: Direct The Focus
This design by Chanel is another perfect example of how to let your content act as the main focus. The detail introduction photo on the black background can avoid overcrowding and make for a very powerful attention grabber. The design displays the linked button below the product introduction to even further entice viewers to read on.
Email Design for Booking, Subscribe, Purchase, Campaign, Sale, etc.
Recommended CTA: Shop now, Shop our fall collection, Shop now, Get 50% off, Shop our best sellers, Find holiday gifts, Order now. Get it before Christmas, etc.
#3 Best Email Designs: Work With Some Shapes and Animations
Here is the email template from Moo. You are limited with space in email design. So the more conveniently you use it, the better designer you are. Shape and animations are always trending tendencies you can use, which can entice the audience to notice your message at once. Shape and animations of things could be applied not only to the amount of email elements but the colors and fonts you choose.
Email Design for: Brand marketing, Campaign invitation, Special events, etc.
Recommended CTA: Watch now, Click here, I’m coming, Find out how, Start today, etc.
#4 Best Email Designs: Blend Fun and Function
This design by Marni has undertaken a creative concept by styling the images as paper cutouts, which gives the design a nostalgic feel while also engaging the reader into imagining how each piece work together. It sets itself apart from the rest by presenting the items they are cataloging in a unique, fun and functional way.
Email Design for: Brand marketing, Campaign invitation, Special events, etc.
Recommended CTA: Curious? Read on, Book your tickets, Count me in, Book now for early bird prices, Find out how, Start today, etc.
#5 Best Email Designs: Develop A Theme
A strong theme for your email design can make it stand out from the rest. For example, this design by Tiffany & Co. used a huge pattern and detailed photo to attract the audience’s attention and deliver their content of new product without popping out any words.
Email Design for: Brand marketing, Campaign invitation, Image page building, etc.
Recommended CTA: Learn more, Read more, Curious? Read on, Hear her story, See the difference you make, etc.
#6 Best Email Designs: Order Your Information Logically
This design by Starbucks uses consistent sections to allow for this design to communicate several messages at once, each with equal importance. The header and footer are clearly separated and the vertical sequence, divided straight lets the reader scroll through the information with ease. Each image is simple but strong in color and composition letting section to speak for itself and no one section overpower the other.
Email Design for: Brand marketing, Campaign invitation, Product catalog, Service-based business page, etc.
Recommended CTA: Find here, Book your next appointment, Start your free trial, Make me a VIP, Sign up and save, Get the app, etc.
#7 Best Email Designs: Visualise Your Message
This design by Need Supply Co. use a creative and unique approach, each element is carefully placed in a creative way to help communicate the sale. The bold white circle attracts the eye instantly and makes the message hard to miss, as does the sliced image of man and woman. The neon green also helps to pull the eye directly toward each element to ensure that the message is really and truly delivered.
Email Design for Booking, Subscribe, Purchase, Campaign, etc.
Recommended CTA: Shop now, Shop our fall collection, Shop now, Get 50% off, Shop our best sellers, Find holiday gifts, Order now. Get it before Christmas, etc.
#8 Best Email Designs: Less Really Is More
This invitation email design by AIGA NY employs a great use of white space and a clear central focus on the bold words which express the central statement. The use of different type sizes and simple colors let readers understand what’s important and what’s less important. I bet you didn’t miss that big red RSVP button, either. With everything else black and white, it’s hard to miss.
By employing design simplicity with a basic color scheme, they make the information easy to read and the call to action easy to engage with. This design is straight to the point with minimal elements and simple structure, which sometimes defeat some fancy and boasting ads.
Email Design for: Brand marketing, service/product introduction, Corporate image page building, etc.
Recommended CTA: Learn more, Read more, Read on, Hear our story, Watch more, etc.
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