Handcrafted Jewelry vs. Mass Production

Are you a jewelry lover looking for some jewelry tips before making a purchase? Jewelry makes a statement on our bodies, whether it's a simple vintage pair of earrings or a fancy diamond ring. People purchase jewelry due to many reasons. 

There's always psychology that affects the purchasing decision, whether people are buying ornate or more extravagant pieces or choosing modest amounts. Besides all the psychology, have you ever wondered how the jewelry is made and where it was originated? 

Inner motivation is involved while buying something as extravagant as jewelry. The psychology of jewelry buying greatly influences customers. If you know why and for whom you are buying jewelry, you can make a better choice. 

Jewelry purchases are wrapped up in all sorts of feelings, whether to show someone your care, remind you of a happy time in life, or treat yourself for fun. Jewelry is mostly purchased to upgrade your collection. Do you want to upgrade your jewelry collection your jewelry buying process? 

A lot of people wonder why people like to buy and wear jewelry. It's fun to wear, that's why people buy it. It connects people across the generation, and it has lasting value. Everyone wants to buy a unique piece of jewelry when purchasing for their loved ones. Have you ever wondered what you should know before going jewelry shopping?

Meaning of Mass Production and Hand Crafted Jewelry:

Mass Production:

Creating multiples of the same items in a line of jewelry is required during mass production. When you sit down at the studio for mass production, efficiency is needed instead of creativity. 

You'll have to keep generating the line of particular jewelry pieces that shops can order from instead of making lots of one-of-a-kind and unique pieces for parties and shows. Mass production is more common than your expectations. First, the design’s initial model is created, then they create other designs. All these designs are produced using casting methods.

For example, if someone orders a B279 bracelet from you for mass production, he expects to get multiple copies of the B279 bracelet. 

It's a different mindset of jewelry mass production, even on a small scale. People work on dozens of jewelry pieces at a time; this helps them make jewelry items faster than to make it from the start. Many designers offer mass production of jewelry, including Kenneth Jay Lane, Suzanne belperron, etc. They focus on quality and quantity, which helps them to grow faster in the market.



  • High level of precision during production
  • Fewer workers, lower cost of automation
  • The level of efficiency is higher
  • Benefit through prompt distribution
  • High initial cost
  • Cause pollution
  • Lack of product uniqueness
  • Less flexible to any kind of variation

Handcrafted Jewelry 

Handmade jewelry is very important as it promotes the country's heritage by representing society's tradition and culture. Rather than using machines, handcrafted jewelry is formed and assembled by hand. Several artists do this with their minds and make multiple designs. Later they craft it and make them ready to use.

Thus, there's uniqueness in every piece crafted by artists rather than the fixed standard design. Florence has the oldest handmade jewelry trademark. The pieces are sawed, soldered, shaped, and carved with hands. They do not use machinery for manufacturing. An only a limited quantity of pieces are produced with this method, whereas machines can produce several pieces in an hour.

Many brands offer handmade jewelry, including Bario Neal, Azuro Republic, ABLE, etc. AZURO is one of the best handmade jewelry brands offering premium quality cufflinks, beaded bracelets, and many other supreme items with unique designs made by hand. It is well-known for men’s silver & gold accessories. 



  • Always show a unique design
  • Offer high-quality craftsmanship
  • Better trust and understanding
  • Highlight certain specific features
  • More sustainable
  • Meet customer’s needs
  • Cost more as more complex processes
  • Rely on designer’s sketches and descriptions to envision the final piece

Personal Reflections:

Artists make handcrafted jewelry with the investment of energy, time, and love. If you want to support the artist's skill and passion, it's better to buy handcrafted jewelry. The hard work, creativity, and ability of the artists get cheered if you buy handcrafted jewelry. It'll give a boost to the creativity and productivity of the artist.

I specifically prefer wearing handcrafted jewelry due to its sentimental significance and artistic integrity. As for personal reflection, if a jewelry collection lacks handmade items, then the person doesn't have any passion or versatility in his personality. It feels so good to become a part of the artist's story while making a particular piece of jewelry. The details crafted on handmade jewelry by an artist are more deep and beautiful than the jewelry made by hands. The uniqueness of handcrafted jewelry is a significant factor making it an exclusive and limited edition. 

Handcrafted jewelry has a unique design and is crafted one by one. Each piece of jewelry had a unique sense of care, hardship, and attention. I feel sentimental significance through handmade jewelry. The methods and appreciation for higher-quality material always urge me to buy handcrafted jewelry. The quality of handmade jewelry is always better than the jewelry made by machines.

From a sustainability standpoint, there is a huge value for those who support locals. Into each piece of work, makers and artisans infuse energy and love, and many designers use local materials, products, and people to produce their handmade jewelry. This means that you can support communities by getting a truly unique design of handcrafted jewelry.

Which one do you think is a better choice? 


by Azuro Republic